CLIENT

Tyna Coffee Roasters

PROJECT OVERVIEW

Tyna is a small independent specialty coffee shop nestled in a quiet neighbourhood in Stockholm. The goal was to create a brand that feels approachable and familiar while still reflecting the quality and craft behind specialty coffee.

The identity is built around a hand-drawn logo featuring Tyna’s character - familiar coffee friend behind the counter. A warm, earthy colour palette is contrasted with a dusty blue, while hand-drawn illustrations and graphic elements give the identity its relaxed, slightly imperfect character across packaging, merchandise and everyday café communication.

SCOPE

BRAND IDENTITY ⊹ COMMUNICATION