CLIENT

Parametrix

PROJECT OVERVIEW

Parametrix provides services across architecture, engineering and construction, including surveying, reality capture, digital twins, drone services and Scan2BIM. Our goal was to modernize the existing brand while keeping its communication clear and professional

Working closely with the client, I refreshed the visual identity and developed a new graphic language for the website and marketing materials.

We kept the typography simple and highly readable, introducing glass-inspired elements as a subtle reference to architecture. The website follows a more restrained, traditional color palette, while the broader brand and marketing materials gave us more room to experiment with color and creative expression.

SCOPE

BRAND IDENTITY ⊹ VISUAL COMMUNICATION ⊹ WEB DESIGN